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WhatsApp makes first move to charge business users

WhatsApp said it will soon begin to charge business users for sending marketing and customer service messages

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WhatsApp said it will soon begin to charge business users for sending marketing and customer service messages.

This would be its first move at charging users as the company faces slowing usage and revenue growth, the social network company said on Wednesday.

According to the messaging platform, messages from this category of users will be charged at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message and depending on the country.

Read Also: #Gadgets: The World’s most secure Private Messenger launches

In the face of increased cost of operation occasioned by the need to improve privacy safeguards and address concerns about social media addiction, Facebook has been looking for ways to monetize its WhatsApp service.

WhatsApp, which has around 1.5 billion users, said large businesses will be charged for sending non-promotional content, such as shipping confirmations, appointment reminders or event tickets.

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Kenya Revenue Authority partners UK to streamline customs valuation process

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The Kenya Revenue Authority (KRA), has struck a partnership with the United Kingdom (UK) to streamline the Customs valuation process which will make it more efficient, transparent, consistent, and predictable.

KRA’s Commissioner for Customs and Border Control Department, Ms. Lilian Nyawanda, in a statement on Monday, said the partnership will reduce disputes, ensure faster clearance of goods for businesses, and create a level playing field.

“This process is also expected to boost government revenues, resolve issues of trade based money laundering, and contribute to safeguarding consumers from unsafe and counterfeit products,” she said.

“As part of this enhancement, KRA with funding channelled through TradeMark Africa, by the UK, trained over 2200 people involved in import of goods.

“The two month-long activity convened customs staff, clearing agents, and traders from Nairobi, Mombasa, Eldoret, Busia, Malaba, Namanga, and Moyale to improve their understanding of valuation rules and enhance their awareness on recent updates to the system,” she said.

British High Commissioner to Kenya Neil Wigan, who also spoke on the partnership, said:

Kenya is at the heart of East African trade. We want that trade to operate at maximum efficiency, to benefit businesses and consumers across Kenya and East Africa.

“The UK and Kenya are working together in partnership to provide high quality infrastructure, which will deliver growth for Kenya and the region. We go far when we go together,” Wigan said.

The project supports the delivery of the UK-Kenya Strategic Partnership, an ambitious five-year agreement delivering mutual benefits for the UK and Kenya, including job creation and economic growth, Wigan added.

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Nigerian retail startup Renda secures $1.9m funding to drive expansion

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Nigeria’s retail startup, Renda, has announced securing a $1.9 million pre-seed round of equity and debt funding to enable it enhance its offerings and drive expansion.

Renda, a technology solution startup that simplifies order fulfillment and retail distribution for businesses in Africa, secured the funds from Ingressive Capital which led the round, with participation from Techstars Toronto, Founders Factory Africa, Magic Fund, Golden Palm Investments, Reflect Ventures, and Vastly Valuable Ventures.

The startup’s co-founder and CEO, Ope Onaboye, who made the announcement, said they plan to utilize the funds to pursue its plans of expanding into more cities in Nigeria and Africa.

“Our vision at Renda is to become the largest and most trusted fulfillment partner for e-commerce and major businesses across Africa,” Onaboye said.

“Since inception, we have been privileged to work with some of the largest companies across manufacturing, FMCG, Agriculture and e-commerce sectors, enabling them to scale across Nigeria.

“We are grateful for the investors who have bought into the Renda vision and decided to partner with us as we build the future of commerce on the continent.

“I’m excited to see how we harness the power of technology to simplify and optimise order fulfillment and retail distribution for thousands of businesses across the continent,” he said.

Launched in January 2021 by Onaboye and Bimbo Onaboye, Renda allows businesses to access on-demand flexible storage across Africa, track and manage their inventory across all locations, process large volumes of orders for same-day delivery, manage and track all deliveries in real-time, and also manage and reconcile cash collections.

The platform is already powering much of Africa’s e-commerce sector, with customers including Omnibiz, MarketForce, Kyosk, Wabi, Jumia, and other major brands, according to the CEO.

He added that Renda will use the funding to technologically enhance its offerings, drive expansion to more cities in Nigeria and East Africa, and grow its partnership network across all active markets.

So far, the startup has empowered over 500 businesses across 15 states in Nigeria, while it expanded into Kenya last year.

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